Today's drama emphasizes the need to reveal the token store shiny odds.
If you're not apprised on the happenings, two good longstanding players were banned due to a meltdown of bad behaviour, after they were unsuccessful in hunting token shinies after spending $155. Another player last week spent at LEAST $650+ just to find one TS shiny, and was getting VERY frustrated in the process, but thankfully finally found it.
Once you get started buying it's very difficult to dismiss the sunk cost doctrine, fallacious as some say it is. Not knowing the odds, it seems that every additional purchase will be certain to yield success, and that the previous purchase was close but unlucky. I failed to take my own advice this past week and finally got a S Ralts after, I'm extremely ashamed to admit, 63 attempts. Far more money than I intended to spend. It was my first ever TS shiny after about 120 total attempts over the years.
PWO does not keep the excess donation profits, so there's absolutely no need to passively deceive people to spend like this. If you took a poll of how many tries people THINK it takes to find a TS shiny, I guarantee the results would be far lower than the true odds.
I'm not saying to make it easier, just let people know what they're getting into so they can make informed decisions about how to spend their real hard-earned money from the outset, not after they've fruitlessly spent hundreds of dollars and want to quit PWO.